Franklin’s XRP ETF Move Puts SUBBD Token’s Payments Play In The Spotlight

What to Know: Franklin Templeton’s XRP ETF launch reinforces the idea that on-chain settlement assets are becoming part of mainstream financial infrastructure. As XRP’s payment narrative matures through regulated ETFs, investors increasingly look to smaller-cap projects building specialized on-chain payment rails. SUBBD Token targets the creator economy with Web3 subscriptions, AI-powered tools, and on-chain payments designed to streamline global creator–fan monetization. The SUBBD presale blends high-advertised staking rewards with payment-focused utility, offering a leveraged play on the broader settlement narrative. Franklin Templeton stepping into the XRP ETF race is more than another ticker lighting up on NYSE Arca. Its new product, XRPZ, is being positioned as a regulated gateway into an asset the firm says plays a ‘foundational role’ in global settlement. Coming from one of the world’s oldest asset managers, that language is a loud signal: on-chain payments aren’t a