할리 메드

HarleyMeds is a modern telehealth provider specializing in science-backed health and wellness solutions. With a focus on transparency, innovation, and exceptional care, we help individuals overcome barriers to optimal health and achieve peak performance.

They had the right vision. It just needed the right skin.

Despite delivering real results through wellness treatments, the brand came across as cold and clinical, like a generic telemedicine service. Functional? Yes. Aspirational? Not even close.

Our challenge was to reposition Harley as a lifestyle brand without losing its healthcare DNA. We built a strategy that connected emotionally with its audience. Harley Meds became more than just treatments; it became a gateway to vitality, confidence and the clearest version of yourself.

Visually, we took the pill ? the most basic healthcare symbol ? and transformed it into a bold, memorable brand icon. Around it, we developed a flexible identity system with multiple logo variations…