Timberland & Snipes Unveil The “Rooted in Concrete” Collaboration

Summary:Timberland and Snipes US have teamed up for a limited-edition collaboration called “Rooted in Concrete,” reimagining Timberland’s iconic yellow boot and releasing a Harlem-set campaign video.The design features the classic 6-inch wheat boot updated with a bold debossed root motif, symbolizing resilience and strength.The boot launches November 13 exclusively at SNIPES stores and online.Timberland and Snipes US have collaborated on a limited-edition drop dubbed “Rooted in Concrete.” The project includes a reimagined version of Timberland’s classic yellow boot, a doc-style video set in Harlem, and accompanying campaign images.Though Snipes was born in Germany, its entry into the U.S. market in 2019 allowed the company to expand its streetwear reach – specifically through the acquisition of retailers Kicks USA and Mr. Alan’s. From the start of its U.S. journey, Timberland has been a constant in the Snipes assortment. The deep cultural ties of the brand’s yellow boot – whether throu