JD Turns the Lens on Today’s Cultural Landscape in 2025 Christmas Ad

JD is shining a light on its consumers in its 2025 Christmas campaign. Chiming in on the seasonal spirit of hope and prosperity, it looks to celebrate their ambition through one overarching question: “Where are you going?” The campaign film culminates 286 stories from across the world, with individuals sharing their responses in a series of self-shot videos and voiceovers. As some give a glimpse into their wildest dreams for the future, others admit their fears and doubts, coming together as a raw and realistic snapshot of today’s cultural landscape. Among those starring in the campaign are footballers Cole Palmer, Jeremie Frimpong and Myles Lewis-Skelly, each adorning their favorite hoodies and tracksuits from the retailer. Joining them are viral online creators Angry Ginge and Stillryan who feature alongside returning ambassadors Beta Squad. Encapsulating this season’s message, rappers Nemzzz, Chy Cartier and LeoStayTrill make their debut, hot off the release of their latest singles