Bogg는 3억 5천만 달러 상당의 비치백을 판매했습니다. 이제 저녁 식사에 하나를 가지고 다니기를 원합니다.

Over the summer, Bogg bags were ubiquitous at beaches and parks. Last year, the company sold more than $100 million of these plastic totes full of holes that come in a rainbow of colors — and is on track to surpass that figure this year. But now, the brand is trying to get you to bring your Bogg bag to dinner at a fancy restaurant, or the office, or a hot date.

Today, Bogg releases its newest line, which it is describing with a delightfully tongue-in-cheek name: Bougie Quilted Collection. The structure of the bag hasn’t changed much; it is still made of plastic and has plenty of holes on it. But it also has a quilted texture, reminiscent of the surface of a Chanel flap purse or a nylon Prada bag. And it comes with an array of accessories, like a chain, pom-poms, and pearls, designed to elevate the bag.

The question is: Will Bogg fans buy this as an everyday bag for the winter, before they’re ready to head back to the beach again?

[Photo: Bogg]

Kim Vaccarella, B