✨ The Heritage Discount: The Story Behind the Price
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A Journal of Marketing Research study explores the “heritage discount,” whereby sellers of sentimental goods accept lower prices from buyers who share a connection to the item’s past—even if the buyer would’ve paid more.
The post The Heritage Discount: The Story Behind the Price appeared first on Am
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A Journal of Marketing Research study explores the “heritage discount,” whereby sellers of sentimental goods accept lower prices from buyers who share a connection to the item’s past—even if the buyer would’ve paid more.
The post The Heritage Discount: The Story Behind the Price appeared first on American Marketing Association.
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