The most disruptive thing a brand can do is be human

✨ The most disruptive thing a brand can do is be human

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In her first opinion piece for Design Observer, Kim Devall, the creative director at Bindery, cites the rise of automation and new technology as a fundamental threat to doing good work. She encourages creatives of all stripes to slow down, embrace the struggle, and really make the work. She knows it

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In her first opinion piece for Design Observer, Kim Devall, the creative director at Bindery, cites the rise of automation and new technology as a fundamental threat to doing good work. She encourages creatives of all stripes to slow down, embrace the struggle, and really make the work. She knows it’s not easy. “There’s no … Continued
The post The most disruptive thing a brand can do is be human appeared first on DesignObserver.

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