B2B sellers lean into Black Friday as Cyber Monday promotions gain traction

✨ B2B sellers lean into Black Friday as Cyber Monday promotions gain traction

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Black Friday 2025 delivered a record-setting day for U.S. ecommerce, and business-to-business (B2B) sellers rode part of that momentum as more distributors, software providers and service platforms pushed targeted year-end promotions that now extend into Cyber Monday. Adobe Analytics reported that U

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Black Friday 2025 delivered a record-setting day for U.S. ecommerce, and business-to-business (B2B) sellers rode part of that momentum as more distributors, software providers and service platforms pushed targeted year-end promotions that now extend into Cyber Monday. Adobe Analytics reported that U.S. consumers spent $11.8 billion online on Black Friday, a 9.1% increase from 2024 […]
The post B2B sellers lean into Black Friday as Cyber Monday promotions gain traction appeared first on Digital Commerce 360.

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