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The traditional holiday shopping journey, a linear path of keyword searches, doom-scrolling and multi-step checkouts, is being dismantled in real-time. This season is seeing the rise of agentic commerce, where AI not only suggests products but also actively intermediates transactions. Retailers exp
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The traditional holiday shopping journey, a linear path of keyword searches, doom-scrolling and multi-step checkouts, is being dismantled in real-time. This season is seeing the rise of agentic commerce, where AI not only suggests products but also actively intermediates transactions. Retailers expect AI-assisted commerce to play a larger role in how consumers discover, evaluate […]
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